Mojácar will act as host to the Association of the Most Beautiful Towns and Villages of Spain in 2017 and be the national and international showcase of the tourism sector.
The Most Beautiful Towns and Villages of Spain brand is a seal of quality and, a benchmark of prestige in tourism and heritage conservation with great importance to the sector.
The Mayor, Rosmari Cano and Emmanuel Agüero, Councillor for Tourism, recently represented Mojácar at the annual meeting of the Most Beautiful Towns and Villages of Spain, held in the municipality of Tejera in Gran Canarias.
Almost all the towns that make up the Association attended, as it was an important event that dealt with many topics of great interest. Joint tourism strategies and their promotion, growth in social networks, as well as the incorporation of new municipalities were discussed.
The working agenda for 2017 and 2018 was also highlighted, including the date for the next meeting, at the national level, which is to be held in Mojácar in November next year.
Among the joint strategies discussed, was the celebration of the “Noche Romántica” (Romantic Night), an event that will be coordinated on the same date between the municipalities of the Associations in Spain, Belgium and Italy.
The Association of the Most Beautiful Towns and Villages of Spain is part of the International Federation of the Most Beautiful Towns and Villages of the World and therefore, many of the tourist strategies can be utilized jointly in different countries, obtaining a bigger media impact and a more powerful promotion of the brand.
Also at the meeting, two new towns were incorporated as members of the brand, Capileira, in Granada and Grazalema, in Cordoba which like Mojácar are municipalities in the Association’s Southern Region.