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HOW TO UNDERSTAND THE BASIC ELEMENTS OF VIRAL MARKETING TO MAKE MONEY ONLINE
By Jack Pot / 2010-06-26 13:19:22
Viral marketing is a relatively new buzzword in the world of the internet but it is a term which is used in order to describe an internet marketing strategy which has been used by the experts for years!
In short, viral mareting is a strategy which is employed to encourage individuals to pass on a marketing message to others (usually free of charge). In the non-virtual world it is often refered to as "word-of-mouth" or "network" marketing but the purpose is exactly the same - to create the potential for exponential growth in the exposure and influence of the original message.
In an earlier article, HOW VIRAL MARKETING CAN MAKE YOU BIG MONEY ON AUTOPILOT ON THE INTERNET, the 6 basic elemnts of a successful viral marketing campaign were listed as being:
1.) Give away a products or service (generally free of charge)
2.) Enable the product or service to be easily accessible and transferable to others
3.) Offer a product or service which can be scaled easily from small to very large
4.) Exploit common motivation, behavior, and trends
5.) Utilise existing communication networks such as the internet and other media
6.) Take advantage of the resources which other people make available (usually free)
Here we undertake a case study on the lottery, specifically www.becomeamillionaire.info which we hope will provide you with more ideas to optimise your viral marketing campaigns.
GIVE AWAY A PRODUCT OR SERVICE
This viral product is one which really does enable you to make money online and, if you choose, play the Euro Millions lottery absolutely FREE! Not only that, by using this product you also join a lottery syndicate with other players. This enables you to increase your odds of winning the Euro Millions by 3,600% and improve your chances of winning the UK National Lottery by over 700%!
ENABLE THE PRODUCT OR SERVICE TO BE EASILY TRANSFERABLE
OFFER A PRODUCT OR SERVICE WHICH IS SCALABLE
Just about every country in the world has a lottery which individuals can play and take part in. Start by building your lottery empire around one lottery and then add new lotteries as you go along. Your best bet is to begin with one of the big ones such as the Euro Millions, Italian SuperEnaLotto, or the US Mega Millions or Powerball lotteries as they often produce HUGE jackpots which are well advertised through various media and create immense euphoria!
EXPLOIT COMMON MOTIVATION, BEHAVIOUR, AND TRENDS
Let's face it, everyone wants to win the lottery! As a result, lottery tickets are quickly becoming one of the world's ultimate consumables! Relatively little cost and the chance to scoop HUGE prizes! Just look at some of the most recent Euro Millions rollover jackpot prizes. They frequently exceed EUR 100 million. Who in their right mind isn't motivated to want a share of that?
UTILISE EXISTING COMMUNICATION NETWORKS
World lotteries are advertised on TV, radio, newspapers, and on the internet. All these media help to create massive euphoria especially when there is a rollover imminent. Take, for example, the Italian SuperEna Lotto, or the US Mega Millions lotto. The jackpots for these lotteries are often huge and the idea of winning and enjoying the rest of their lives with complete financial freedom encourages individuals to buy more tickets which in turn results in a spike in sales!
TAKE ADVANTAGE OF EXISTING RESOURCES
Probably one of the best lottery products on the internet is VWD's e-Lottery. Using this fantastic system, not only can you play the lottery absolutely FREE, you can also introduce players into your downline and earn commission for any purchases which they might make. VWD enables you to introduce players down to 7 levels which means that the potential to make high profits is huge!