Parkers.co.uk Awards Toyota C-Hr New Car of The Year 2018

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Parkers New Car of the Year 2018

Toyota C-HR named the Parkers New Car of The Year 2018

16 category winners chosen for real-world new-car buyers, not the industry

All-new awards, based on car buyers’ lifestages rather than traditional segments

In partnership with Bauer Media radio stations, websites and magazines

Parkers.co.uk, the reviews website that delivers trusted no-nonsense advice for Britain’s car-buying public, has announced the Toyota C-HR as the winner in the Parkers New Car Awards 2018. The groundbreaking crossover takes the overall prize, but there are also 16 category winners, ranging from the Best First Car to the Best Car for Thrill-Seekers.

The Parkers.co.uk team had a tough job choosing the overall winner, with the C-HR strongly challenged by the Skoda Kodiaq, SEAT Ibiza and BMW 5 Series Touring. But the Toyota took the honours based on its involving drive, futuristic yet practical design, low-cost engine options and long five-year warranty.

The Parkers New Car Awards are launched this year, and reflect the views of Britain’s car-buying public. The winners were chosen based on the buying habits of the website’s 2.9+ million users* actively involved in the buying process.

Parkers New Car of the Year 2018

The awards categories have been shaped by constant analysis of Parkers.co.uk traffic. Detailed research shows that 77% of Parkers.co.uk site users consider buying cars from multiple market sectors, destroying the idea of traditional competitors and rivals. Hence the Parkers New Car Awards are not based on conventional segments.

Parkers.co.uk research also found that 78% of UK car buyers don’t like automotive jargon. As a result there are no categories based on industry terms such as SUV, Crossover and Supermini. Instead, the Parkers New Car Awards are based around car-buying lifestages – for instance Best Car for Small Families or Best Seven-Seater – reflecting how the great British public buy cars to fit their lifestyles.

The winning cars have been tested rigorously by the Parkers.co.uk team, which judged them on a combination of cost per month, value, quality, excellence and fitness for purpose. The Parkers New Car of the Year 2018 was chosen from the category winners, and is the car the team felt is the most compelling new vehicle you can currently buy.

In another automotive media first, the Parkers New Car Awards 2018 is partnering with sister brands from across Bauer Media’s portfolio of 107 magazines, websites and radio stations, which reaches one in two of all UK adults. We are truly speaking to car buyers in places other publishers cannot reach, including on national radio stations such as Kiss.

Keith Adams, Parkers.co.uk editor, said: ‘It’s exciting that we’ve combined what we know about what our users are viewing on Parkers, with the team’s total 100+ years of editorial expertise. We’re pleased to have chosen such an interesting winner in the Toyota C-HR, in a thoroughly excellent line-up of cars.

‘The Toyota C-HR is a brilliant example of how the most functional of family cars can be spiced up with exciting detail, thoughtful touches and intelligent design to become a true game-changer. The Parkers.co.uk team loves the way it drives, and so, it seems, do the younger buyers who are now flocking to Toyota dealers, after years of passing them by.’

See more on the winning cars at: www.parkers.co.uk/awards

* Based on Google Analytics data, August 2017: 2,862,952 users (+22% compared with 2016), with a total of 24.6 million page views (+36%). Parkers is perennially one of the UK’s biggest and most successful motoring websites and Bauer Media’s flagship digital brand.

SHORTLISTED CARS AND AWARDS

BEST FIRST CAR in association with Kiss Radio

Winner: SEAT Ibiza

http://www.parkers.co.uk/seat/ibiza/

Highly recommended: Ford Fiesta, Volkswagen Up

BEST SMALL FAMILY CAR in association with Mother & Baby

Winner: Toyota C-HR

http://www.parkers.co.uk/toyota/c-hr/

Highly recommended: Skoda Fabia Estate, Volkswagen Golf

BEST LARGE FAMILY CAR in association with Absolute Radio

Winner: BMW 5 Series Touring

http://www.parkers.co.uk/bmw/5-series/touring/review/

Highly recommended: Skoda Superb Estate, Volvo XC60

BEST SEVEN-SEATER in association with Closer

Winner: Skoda Kodiaq

http://www.parkers.co.uk/skoda/kodiaq/

Highly recommended: Land Rover Discovery, SEAT Alhambra

BEST CAR FOR SUN-SEEKERS in association with Magic Radio

Winner: Mazda MX-5

http://www.parkers.co.uk/mazda/mx-5/

Highly recommended: Audi A5 Cabriolet, Porsche 718 Boxster

BEST CAR FOR THRILL-SEEKERS in association with Mustard.co.uk

Winner: Ford Focus RS

http://www.parkers.co.uk/ford/focus/

Highly recommended: McLaren 570S, Toyota GT86

BEST COMPANY CAR in association with Fleet News

Winner: BMW 330e

http://www.parkers.co.uk/bmw/3-series/

Highly recommended: Vauxhall Astra 1.0 Tech Line Nav, Volkswagen Golf GTE

BEST LUXURY CAR in association with Today’s Golfer

Winner: Mercedes-Benz S-Class

http://www.parkers.co.uk/mercedes-benz/s-class/

Highly recommended: Bentley Bentayga, Porsche Panamera

BEST ECO CAR in association with The Debrief

Winner: Renault Zoe

http://www.parkers.co.uk/renault/zoe/

Highly recommended: Toyota Prius, Volkswagen Golf GTE

BEST VAN in association with Commercial Fleet

Winner: Volkswagen Crafter

http://www.parkers.co.uk/vans/reviews/volkswagen/crafter/2017

Highly recommended: Ford Transit Custom, Renault Kangoo ZE 33

BEST PICKUP in association with MCN

Winner: Nissan NP300 Navara

http://www.parkers.co.uk/vans/reviews/nissan/np300-navara/2016

Highly recommended: Mitsubishi L200, Volkswagen Amarok

BEST NEW CAR FINANCE SCHEME in association with Mustard.co.uk

Winner: Skoda

Highly recommended: BMW, SEAT

BEST APPROVED USED CAR SCHEME in association with AM

Winner: Kia

Highly recommended: Jaguar, Mitsubishi

BEST CAR TECH INNOVATION in association with CAR magazine

Winner: Vauxhall OnStar

Highly recommended: Citroen C3 dash-cam, Jaguar Land Rover’s activity key

BEST SAFETY AWARD in association with Mother & Baby

Winner: EuroNCAP: 20 years of crash-testing

Highly recommended: Nissan Micra’s standard safety equipment, Volkswagen van AEB standardisation

BEST OWNERS’ REVIEWS

Winner: Porsche

Highly recommended: Lexus, Jaguar

 

 

 

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