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HOW VIRAL MARKETING CAN MAKE YOU BIG MONEY ON AUTOPILOT ON THE INTERNET
Jack Pot / 2010-06-26 12:49:19
Viral Marketing is a relatively new buzzword which is spinning its way around the web. The term may sound offensive to inexperienced internet marketers, and to others it may sound dangerous but, in fact, viral marketing is a strategy adopted by many seasoned marketing professionals in order to explode the size of the audience which their message reaches.
In exploding the size of the audience, the viral marketer also explodes the potential profits which can be generated thorough their website. Viral marketing ecnourages other individuals to pass on the marketing message to others (usually free of charge) thereby creating the potential for exponential growth in the exposure and influence of the original message.
A classic example of how viral marketing has helped a product spread is with hotmail.com. Hotmail.com was a service which started by giving away free email addresses to anyone who chose to subscribe. At the bottom of each email, hotmail.com attached a small message which encouraged more people to get their "free, private email address at http://www.hotmail.com/". The effect of this was like a rick being thrown into the sea. It started as a small wave and then grew expnentially as more and more people marketed hotmail.com absolutely free of charge to the point where it has now become a global brand.
In principal, to be successful at viral marketing, you need to include the following six principals in your viral marketing strategy:
1.) Give away a products or service (generally free of charge)
2.) Enable the product or service to be easily accessible and transferable to others
3.) Offer a product or service which can be scaled easily from small to very large
3.) Exploit common motivation, behavior, and trends
4.) Utilise existing communication networks such as the internet and other media
5.) Take advantage of the resources which other people make available (usually free)