The Councilor for Tourism, Sofía Álvarez, has unveiled a new advertising campaign at Orihuela train station which it is hoped will strengthen the city’s tourist brand.
The nearly four million annual users of the Alicante-Murcia Cercanías (Metro) will be able to enjoy the gallery of tourist images of the city that promote the seven available tourist areas; monumental heritage, natural heritage, Miguel Hernández, beaches, golf, gastronomy and festivities.
The councillor highlighted the luminosity and visibility of the images chosen for the promotion, as well as the use of the “O” symbol of Orihuela which is central to all of the images, in the form of the sun, giving light to the tourist offers in Orihuela. “The objective has been to use that” O “as a window showing everything that is available, and also everything that can be discovered when one comes to the municipality,” as Alvarez said.
In addition to the advertisements located in the main access of the station which welcome everyone arriving in the municipality both by train and by bus, there are several thematic panels that have been placed on the which travellers can enjoy during their time in the Orihuela-Miguel Hernández station.
The campaign is expected to be extended to the two airports in Alicante and San Javier so as to attract tourists from both domestic and international flights, showing the city to have ” a very wide and varied range of tourist products for all tastes and ages. “