#BlackFriday is the day after #Thanksgiving Day (the fourth Thursday in November) in the United States which has been regarded as the start of the Christmas shopping season since 1932.
Whilst not an official holiday in the USA, many state government employees enjoy a day off work. Retailers generally open early in the morning and provide unbeatable offers to consumers resulting in Black Friday becoming one of the busiest shopping days in the year!
Whilst families in other parts of the world may not be sitting down for turkey Thanksgiving dinner this week, post Thanksgiving Day sales are becoming more common in many countries, including Spain, the UK, Denmark, Brazil, and China where retailers have begun to tap into the tradition and take advantage of the commercial opportunity.
Online sales are also expected to rise with Black Friday and Cyber Monday sales in Spain alone expected to exceed € 1.2 billion this year.
In the USA, digital retail sales on Black Friday and Cyber Monday are expected to exceed $6.5 billion this year.